The giant search engine constantly scans 60 billion URLs looking for malware and phishing codes. If a commercial website is considered suspicious, companies can wave their clients goodbye until the problem gets solved.
“If Google blacklists an infected website, you’re basically off the Internet until the website is fixed,” said Peter Jensen, CEO at StopTheHacker.com.
Google estimates it tags and quarantines about 10,000 websites per day (they don’t use the term ‘black list’). They don’t only scan Google’s search results and ads, but also tags suspicious URLs written on browsers. The search engine Bing, operated by Microsoft, treats infected sites similarly.
Being blacklisted can quickly decimate a small business’ reputation and sales.
“Businesses say they’re not at fault and shouldn’t be penalized. Google wants to keep the Internet safe for its users,” said Jensen, whose firm is contacted 20 to 30 times a day by blacklisted businesses.